Paid.Investments is a Midwest holding company growing a portfolio of purpose-driven brands in healthcare, housing, and community services — powered by government programs that make care accessible to everyone.
Each company was built to fill a real gap in care, housing, and community services — operated with high standards, aligned around improving lives.
Enabling family members to become paid caregivers through Medicaid consumer-directed programs — keeping loved ones home and families financially supported.
A home health agency training and hiring family members as HHAs and CNAs to care for medically complex children at home — paid through Medicaid.
Medicaid-approved housing across six Midwest states. Qualifying residents pay $0 out-of-pocket — funded through HCBS Waivers and state Medicaid programs.
Drop off your loved one at our beautiful 30,000 sq ft facilities in Indianapolis or Chicago — fully funded through Medicaid and HCBS Waivers. Professional care, genuine respite for families.
Medicaid-funded pest control for individuals and families in their homes. We work directly with local case managers to schedule services for those who qualify — at no cost to the resident.
We didn't set out to build a typical investment portfolio. We set out to solve the problems no one else was addressing — the family member who couldn't afford to quit their job to care for a parent, the person with a disability stuck in a nursing home with no community option.
Paid.Investments builds companies that use Medicaid and HCBS Waivers as sustainable revenue engines — making high-quality care accessible to the 1,500+ families we serve across Indiana, Michigan, Illinois, and Ohio, while building businesses that grow as they serve more people.
Founded by experienced leaders with deep roots in Midwest healthcare, Medicaid services, and community investment.
Co-founder and CEO. Marketing and sales operator. JR builds brands that find people who need care, tell them the right story, and make it easy to say yes.
Full Bio →Operations leader overseeing all five portfolio companies — ensuring regulatory compliance, operational excellence, and exceptional service delivery.
Full Bio →Investment opportunities, referral partnerships, or learning more about our companies — we'd love to hear from you.
Each brand addresses a real gap in care, housing, and community services — sustainable businesses powered by government programs.
Empowering families to get paid for caring for their loved ones.
Paid.Care is a non-medical home care agency built around a powerful idea: family members who are already providing care should be officially recognized and compensated through Medicaid's Family Caregiver Program. We help families navigate enrollment so the caregiver who's already there gets properly paid. Services include personal care, homemaker services, companion care, and activities of daily living support — all delivered through trusted family relationships backed by Medicaid authorization. We currently serve over 1,500 families across Indiana, Michigan, Illinois, and Ohio.
Hiring family members as HHAs & CNAs for medically complex children.
Family HHA is a licensed home health agency with a groundbreaking model: we hire and train family members to become certified Home Health Aides (HHAs) and Certified Nursing Assistants (CNAs) so they can provide skilled care for their own medically complex children at home — and get paid through Medicaid. For families of children with complex medical needs, this is transformative. Parents and siblings who were already providing care receive training, certification, and Medicaid compensation — keeping medically fragile children at home and out of costly institutional settings while ensuring they receive high-quality, loving care.
$0 out-of-pocket for qualifying residents — funded by the state.
Paid.House owns and operates a growing portfolio of Medicaid-approved residential properties throughout the Midwest. Through state HCBS Waivers and Medicaid housing programs, qualifying individuals and families live in quality homes without any out-of-pocket rent cost. Our properties are individual homes and apartments in real neighborhoods — not group facilities — fully compliant with CMS HCBS Settings Rules and supporting true community integration for individuals with disabilities, seniors, and low-income families.
Beautiful 30,000 sq ft facilities in Indianapolis & Chicago — Medicaid & HCBS Waiver funded.
AdultDay.Center gives families a trusted place to drop off their loved ones during the day — knowing they're in beautiful, professionally staffed facilities designed specifically for seniors and adults with disabilities. Our centers provide structured therapeutic programming, health monitoring, social engagement, nutritious meals, and meaningful activities from morning to afternoon. Best of all, our adult day programs are fully covered through Medicaid and HCBS Waiver funding — giving family caregivers genuine respite at no out-of-pocket cost.
Medicaid-funded pest control coordinated through local case managers — at no cost to the resident.
Bug.Care is a first-of-its-kind Medicaid-funded pest control service. We work directly with local case managers, care coordinators, and Medicaid waiver agencies to schedule professional pest control treatments for individuals and families in their homes. When a case manager identifies a client living in unsafe or unsanitary conditions due to pest infestations, they contact us — and we handle everything from scheduling to treatment, billed through Medicaid so the resident pays nothing out of pocket.
Pest infestations are a serious health and safety concern for Medicaid populations. Our service ensures that qualifying individuals — including those in Paid.House properties and broader Medicaid waiver programs — can access professional pest management as part of their overall care plan.
For partnership, referrals, or investment inquiries — reach our leadership team.
We prove that serving vulnerable communities and building sustainable businesses are not just compatible — they're inseparable.
Paid.Investments began with a simple but powerful observation: millions of people across the country qualify for government-funded care and housing — but can't access it because the infrastructure to reach them simply doesn't exist at scale.
Family members were providing unpaid care and running out of money. Individuals with disabilities had nowhere to go but nursing homes. Adult day programs were disappearing. Medically complex children were being denied the home-based care they needed.
We started building the companies that could solve these problems — one brand at a time. Each company runs on sustainable, government-backed revenue models so that doing good and operating well are the same thing.
Watch JR and Brooks share how Paid.Investments came to be — and why building the future of care is more than just business.
Experienced leaders combining healthcare operations, Medicaid expertise, and community investment know-how.
JR Ricker is the co-founder and CEO of Paid.Investments. A marketing and sales operator at his core, JR built Paid.Investments by doing what he does best: identifying underserved people, finding the right message to reach them, and building brands that convert. He grew the company from a single care agency into a diversified portfolio of purpose-driven companies serving families across the country.
JR's expertise is in marketing, growth, and sales — knowing how to find a market, own a channel, and scale it. He's a firm believer that government-backed revenue, focused positioning, and genuine hospitality are the foundation of every great care company.
Brooks Butler is the co-founder and COO of Paid.Investments. His superpower is building teams and scaling them — taking what's working and figuring out how to do it ten times over. Brooks is the reason Paid.Investments' portfolio companies don't just launch: they operate with consistency, hold regulatory standards, and grow without losing the culture that made them work in the first place.
Brooks' expertise is in team building, operational scaling, and compliance, workforce development, and systems-building. His operational rigor has been instrumental in scaling each portfolio company from startup to operational maturity.
Every business decision starts with: does this better serve the people who need us most? If the answer is no, we don't do it.
A Paid.Care client may need Paid.House. A Family HHA family may use our Adult Day Center. The connections multiply impact.
We build for decades, not quarters. Community trust is earned slowly and lost quickly — our decisions reflect that responsibility.
Each company reimagines how care and housing can work. We build better models that serve people others leave behind.
Every company we build is designed around the family unit — because families are the true caregivers, and when we support them, everyone benefits.
We use Medicaid and HCBS Waivers as the financial engine that makes free or low-cost services sustainable at scale.
We're always looking for mission-driven people and organizations to grow with.
Investment opportunities, referral partnerships, or questions about any of our companies — we respond within one business day.
We reply within one business day. For urgent matters, call us directly.
Medicaid and its waiver programs fund home care, housing, adult day programs, family caregiver pay, and more — but most eligible families never access them. We're changing that.
Millions of Americans qualify for Medicaid benefits that go far beyond doctor visits — home care, housing, family caregiver pay, adult day programs, and more. Most families never access them simply because no one told them they exist.
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Program rules change. New waivers open. Benefits get added. We track it all and send you a plain-language update once a month — free.
Our team helps families in Indiana, Michigan, Illinois & Ohio enroll in the programs that are right for them — at no cost.